Adweek Exclusive: Publishers Predict Revenue Growth in 2021

'Green shoots' are starting to appear in anticipation of a fuller rebound in the middle of next year

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Despite ongoing hardships, the mood of media professionals is bordering on optimism, even as they realistically recognize that a rebound won’t come until the middle of 2021, publishers responding to an Adweek survey tell us.

In particular, publishers who are able and willing to invest in their editorial teams are eyeing opportunities presented in connected TV, commerce and virtual events as areas to capitalize on in preparation for the expected recovery. 

About 68% of respondents say they were either very or slightly optimistic about the year ahead.



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