Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

72andSunny's historic campaign features star athletes from the NFL, the Women’s Tennis Association, Electronic Arts and more

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One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest.

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