Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

72andSunny's historic campaign features star athletes from the NFL, the Women’s Tennis Association, Electronic Arts and more

'The Real Heroes Project' athletes holding up jerseys
'The Real Heroes Project' unites more than a dozen professional sports leagues and brands to honor the country’s front-line medical workers. Images: 72andSunny; Lettering: Dianna McDougall

One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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