Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

72andSunny's historic campaign features star athletes from the NFL, the Women’s Tennis Association, Electronic Arts and more

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest.

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