Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

It's called Privacy For America

Several of the largest advertising trade groups are banding together to push for a federal data privacy law.

The Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s), Interactive Advertising Bureau (IAB) and others are creating a coalition called “Privacy For America,” which will work with Congress to draft and potentially pass legislation addressing how the largest companies collect and use consumer data.

While any formal legislation is still being drafted, Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau to help the FTC with overseeing privacy issues.

The coalition also wants any legislation to impose “significant restrictions on data use for advertising” and would ban certain types of data from being used while also allowing consumers to have more control over which types of ads they do or don’t want to receive.

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