Amazon

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

Provided the company surmounts obstacles such as expanding its ad unit

A computer screen depicting Amazon Advertising for the Jack n' Jill brand
Forrester anticipates ad dollars will start moving to Amazon in a more significant way next year. Amazon

By Lisa Lacy

September 12, 2019

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

By Arielle Gross Samuels

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}