Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts
Provided the company surmounts obstacles such as expanding its ad unit
Forrester anticipates ad dollars will start moving to Amazon in a more significant way next year.
Amazon
Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook.
