Advertisers to Face Questions on Privacy
Targeted advertising has become a hot button topic in the social advertising industry. New advertising models have been introduced to target users based on their gender, age and interests as well as tools that target based on their online behavior. Caroline McCarthy posted today about a new eMarketer study released called “Behavioral Targeting Attitudes: The Privacy Issue.”
The new report examines consumers’ attitudes toward targeted advertising and the data being collected about them online. The conclusion is that only 23 percent of users are comfortable with having their online behavior tracked for the purpose of serving more relevant advertisements online.
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