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As the Internet Corporation for Assigned Names and Numbers (Icann), the organization that manages the address system on the Internet, gets ready to flood the Web with hundreds of new top-level domain names, companies with brands to protect are increasingly worried that it's going to cost them millions of dollars in defensive registrations at the second level.
In June, Icann received more than 1,900 applications for new top-level domains. Some generic domains, like .music or .news seemed rather harmless, but others, like .sucks