Advertisers Paid a Lot More to Reach Holiday Shoppers This November
New statistics from AdRoll show that ad spend rose on Thanksgiving, Black Friday, Cyber Monday and Retargeting Tuesday.
As anticipated, advertisers boosted their their budgets again in the shopping holidays around Thanksgiving.
New statistics from AdRoll show that (among their clients) ad spend rose on Thanksgiving, Black Friday, Cyber Monday and Retargeting Tuesday.
Here’s a look at some of AdRoll’s key findings, with stats comparing this year to 2014:
- 43 percent more ad spend on Thanksgiving
- 48 percent more ad spend on Black Friday
- 41 percent more ad spend on Cyber Monday
- 17 percent more ad spend on Retargeting Tuesday
- Clickthrough rates more than doubled on Black Friday
- Advertisers spend 47 percent more in Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in