Advertisers on Facebook Have Some New Ways to Conduct A/B Tests

The social network introduced creative split testing last October

Spilt tests can now be optimized for the engagement marketing objective ArturStotch/iStock

Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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