Social Pro Daily

Advertisers on Facebook Have Some New Ways to Conduct A/B Tests

The social network introduced creative split testing last October

Spilt tests can now be optimized for the engagement marketing objective ArturStotch/iStock

By David Cohen

April 2, 2018

Facebook rolled out more options Monday for advertisers looking to engage in split testing, or A/B testing.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}