Media measurement and analytics company Comscore is enabling advertisers to reach local broadcast TV audiences based on their specific congressional district, the company announced Thursday morning.
“Having detailed TV ratings information can be highly effective in reaching and influencing voting audiences, particularly in the dozens of highly contested battleground districts where the margin for error is razor thin,” said Steve Walsh, evp of local markets at Comscore, in a statement. “We’re thrilled to be introducing a solution that meets a critical need in the political advertising arena.”
The new service is called Comscore Congressional District Ratings.
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