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Snapchat is adding a feature to its ads that will allow brands to direct consumers to websites after playing with a sponsored lens or filter.
Dubbed context cards, the feature launched last month and lets users view more information about a Snap tagged with a location. Swiping on a Snap geo-tagged with a location pulls up information like tips, directions, reviews and booking rides through Snapchat’s partnerships including Foursquare, Goop, Lyft, TripAdvisor and Uber.
Now, Snapchat is hoping to make some money off the feature.