Advertisers Can Now Add Website Links to Snapchat Lenses and Filters

This could help brands track sales

Snapchat is hoping to make money off its new "context cards."

Snapchat is adding a feature to its ads that will allow brands to direct consumers to websites after playing with a sponsored lens or filter.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.