Adsquare Launches U.S. Operations

CEO and co-founder Tom Laband has relocated to New York.

Founded in Berlin, mobile data firm Adsquare has officially arrived in the United States. In the form of CEO and co-founder Tom Laband and a brand new office in Lower Manhattan.

From this week’s announcement:

“The United States is the most advanced market and mobile data already plays a crucial role for advertisers and agencies,” says Laband. “Our self-service Audience Management Platform is a solution for programmatic pros that gives them control and transparency. The world of mobile data is way more than location data and needs dedicated companies.”

On Feb. 16, Adsquare will host a special networking event (pictured) at Gansevoort Park Avenue. It’s a continuation of an initiative begun in April of last year, designed to connect “mobile programmatic pros” a forum for sharing of industry knowledge. Another first order of business for Laband will be the hiring of U.S. sales director.

In addition to Berlin, Adsquare also has European offices in Paris and London. Welcome!

@hollywoodspin Richard Horgan is co-editor of Fishbowl.