Ads on Instagram Stories Are Now Available With Objectives Besides Reach

Reach was joined by video views, traffic, conversions and mobile app installs


On Thursday, the Facebook-owned photo- and video-sharing network said in a blog post that it is moving beyond the original objective that the ad units launched with—reach—and adding four new objectives: video views, traffic, conversions and mobile application installs.

Instagram offered examples of brands using ads in Instagram Stories—Airbnb, Akbank and Ben and Jerry’s—adding in its blog post:

When first rolling out ads in Instagram Stories, we began by focusing on the reach objective to help businesses better target and reach the people they wanted to connect with.

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