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Facebook CEO Mark Zuckerberg said on the company’s earnings call today that he was surprised just how little effect inserting ads in News Feed has had on overall engagement.
The addition of advertising in the feed has led to a 1 to 2 percent reduction in Likes and comments, which is less than expected and Zuckeberg says he feels “very confident” about the direction of advertising on Facebook.
The reason there’s a decrease at all is because Facebook shows a paid story instead of one that would have appeared organically from a friend or other connection.