Ads in Mobile Games Don't Bother Players as Much as You May Think

Research showed that 53 percent of developers don't think about monetization before a game is in development

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook Audience Network partnered with research company 2CV to analyze advertising in mobile games and discovered that 73 percent of gamers “are happy with the ad-funded model of app games.”

The research showed that 54 percent of the worldwide population plays mobile games at least once per month, with 55 percent of mobile gamers being female and one-in-three being over the age of 45.

When it comes to advertising to mobile gamers, the research showed that gamers are 3.5



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in