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Ads are coming to WhatsApp Status, the Facebook-owned messaging application’s version of a stories format, sometime in 2019.
While ad buyers are looking forward to adding WhatsApp as an option for their clients, some are also wary of whether creative for other platforms’ stories offerings would translate well on the messaging app, as the bulk of its users are outside the U.S.
“Clients have been asking us to explore opportunities in WhatsApp for a long time, so it’s great that we finally have something to discuss,” said Jenny Lang, senior vice president and managing partner, integrated investment at global media and advertising agency UM Worldwide.