AdParlor Expands Into Offer-based Virtual Currency Monetization

Since its launch early last year, Toronto-based AdParlor has been primarily focused on building out its banner ad network for social networking applications. Now, however, the company is expanding to provide offer-based monetization of virtual currency systems inside social apps.

The company says its platform is in use by 30 applications on the Facebook Platform today, including Kickmania, Bingo, and Premier Football, and is now available on MySpace and Bebo too.

Conceptually similar to other virtual currency monetization solutions from Offerpal

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in