Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Could change how retailers target shoppers

Adobe thinks this new technology will help retailers understand their customers. Getty Images

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.