Adobe's Newest Labs Project Can Track In-Store Customers in Real Time

Could change how retailers target shoppers

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping.

This is one scenario that could very well become a reality with a new retail innovation project from Adobe Labs, revealed exclusively to Adweek. The technology can track live foot traffic in a store and break down shoppers into a variety of data segments (through Adobe Analytics) like people who spend a lot of money, the type of products they buy (organic, gourmet, sweet tooth) and more.

While Adobe Labs is currently demoing the project with grocery stores in mind, it could be applied to clothing and home improvement stores.

The project is built on the Adobe Cloud Platform and pulls in data from Internet of Things sensors, beacons and if the...



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