Adobe Streamlines Marketing Offerings With New Customer Journey Tool

The software giant's product allows marketers to customize to each consumer's purchase path

Adobe is launching a new Customer Journey Optimizer.
Adobe is launching a new Customer Journey Optimizer. Adobe

Adobe is unveiling a new tool designed to let marketers better personalize their messaging to each customer’s unique purchase journey.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.