Adobe Is Launching AI-Powered Voice Analytics

It's using Sensei to understand big data trends

Adobe's launching an analytics tool to help marketers understand how people use voice assistants. Photo Illustration: Yuliya Kim; Sources: Getty Images

To better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.