Adobe: iOS users almost twice as likely to convert through mobile search ads as Android users
As mobile search traffic increases, mobile search ads are showing dramatically improved conversion rates, but the increases aren’t evenly split between device OS, reports Adobe. According to the company’s Q3 2012 digital advertising update, the iOS conversion rate is nearly double that of Android.
Using Android rates as the baseline, Adobe found U.S.-based iOS users demonstrated an 181 percent conversion rate on mobile search ads. European iOS users were even more likely to convert than their Android owning counterparts, with U.K.
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