Adobe: Facebook CTR, engagement up greatly in Q3

Add Adobe to the agencies showing that Facebook’s advertising methods have been truly efficient lately. Adobe, a Facebook Strategic Preferred Marketing Developer, reported that among its clients in Q3, engagement on Facebook ads is up 115 percent year-over-year, while the clickthrough rate (CTR) increased by 275 percent. However, brand postings on Facebook are only up 9 percent.

This shows that while people may complain about advertising on Facebook, marketers are doing a better job at making ads look more like native content that readers want to click on.

Tamara Gaffney, Principal Analyst at Adobe Digital Index, spoke with Inside Facebook about the social network’s advertising performance in Q3.

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