REPORT: Retailers’ Paid Facebook Impressions Up, Organic Impressions Down in 4Q

With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research

With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research.

Adobe said in a blog post that it analyzed more than 400 billion Facebook post impressions during 2013 and 2014, and its findings included:

  • Paid impressions on Facebook from retailers were up 53 percent in the fourth quarter of 2014 compared with the third quarter, and up 13 percent year over year.
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