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At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company’s platform for artificial intelligence that competes with IBM’s Watson and Salesforce’s Einstein.
The updates, which include an expanded partnership with Microsoft to pull the Microsoft’s CRM data into Adobe’s cloud, could help marketers improve spending across advertising platforms. They also come on the heels of competitors like Salesforce integrating with IBM on the same front, potentially furthering the AI arms race as machine learning becomes more understood and accepted.