Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

The companies both unveiled updates this week

Adobe's new virtual analyst will be powered by Adobe Sensei. Adobe

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company’s platform for artificial intelligence that competes with IBM’s Watson and Salesforce’s Einstein.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.