AdNectar Building a Sponsored Virtual Gifts Network for Facebook App Developers
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
New startup AdNectar is helping Facebook Platform developers monetize their applications by connecting them with brands who want to reach Facebook users through sponsored virtual gifts.
The company, founded by former Stanford Graduate School of Business students Nir Eyal and Michal Bortnik as well as Vlada Breiburg and Julie Li-Eyal, recently released a paper showing that virtual gifts delivered through applications in its network increased purchase intent by between 20-60%.
In a recent campaign with Godiva, AdNectar says Facebook app users sent 1.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in