Adidas Is Kicking Its Way Onto the Snapchat Games Pitch

The keepy uppy game is part of the 'Here to Create' brand campaign

Snapchat users in the U.K., France, Germany, Spain and Italy can get their kicks in Adidas/Snapchat

Adidas wants to find out how long Snapchat users can keep a soccer ball in the air.

The athletic gear manufacturer will launch a Snap Ad campaign Saturday introducing Adidas’ first-ever Snapchat game.

Snapchat users in the U.K., France, Germany, Spain and Italy will be able to access the game by swiping up on Adidas’ Snap Ad, which will appear between Snapchat Stories.

London users can also access the game via Snap Codes that can be found in football cages and Adidas’ stores across the city. Here is the Snap Code for those not located in London (it will also work outside of the five countries mentioned above):

As players improve their keepy uppy skills and progress through different levels of the game, they can unlock new skills, as well as exclusive geofilters.

The Snapchat game is the latest component of the Adidas Sport17 “Here to Create” brand campaign, which embraces creativity in sport.

Adidas global social media director Dan Bulteel said in an email to Social Pro Daily, “Adidas is always looking for creative ways to engage our audience through social media, and we work closely with our partners to ensure that the brand is the leader when it comes to exciting and innovative ideas. With this game on Snapchat, we have not only created something incredibly addictive and engaging, but also a clever way of bringing the ‘Here to Create’ campaign to life.” David Cohen is editor of Adweek's Social Pro Daily.