Adidas’ New World Cup Ads Make Use of Trivia and Maps

Google helps with global digital push

Adidas’ "Desafio Tudo ou Nada" campaign ("Challenge All or Nothing") launching Thursday will test out a few new types of digital ads from Google. The World Cup sponsor relied on the help of Lew Lara/TBWA and Fri.to. in developing Web, mobile and video ads to support a microsite that doles out daily trivia questions and prizes to sports fans.