AddThis Now Includes Facebook's Like Button

Want to quickly embed all sharing platforms into your website? AddThis is a great solution for doing just that, and today the company announced the inclusion of Facebook’s Like button. In order to implement the Like button, you’ll need to use the AddThis toolbox, rather than the single button widget as described by Justin Thorp this morning. This is the first time I’ve personally seen the toolbox implemented and I have to admit that it’s pretty slick.

The rationale behind adding the AddThis button is pretty apparent. The first reason is obviously because people want to “Like” content. The second, and more important aspect, is that it’s critical to the success of the AddThis business which is in theory, threatened by Facebook. AddThis is clearly a data play and at this point, Facebook could soon have a lot more data than AddThis or even the competing ShareThis platform.