Adam Greco Joins Beringer Capital as Analytics Advisor to Digital Experience Fund

He will serve as the firm's data and research concierge for transforming brand marketers

Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund.

The Digital Experience Fund, which includes Adweek, Brandweek, Mediaweek, iCi DIGITAL, Blue Acorn, BrandShop and Hypergiant, serves leading and aspiring brands by investing across commerce, digital experience, artificial intelligence and media.

Adam Greco is among the leading experts in Adobe Analytics and author of the Adobe SiteCatalyst Handbook, the definitive book on the product. Greco is an analytics industry veteran who was one of the early employees at Omniture, led the digital analytics practice at Salesforce.com

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