Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO Sheryl Sandberg and AOL CEO Tim Armstrong, who would both be difficult and expensive to pry away from their current employers. (One can only guess Verizon would pull out all the stops to keep Armstrong just weeks after agreeing to buy AOL.)

At the same time, marketing circles have been buzzing about Twitter revenue chief Adam Bain—mostly because he's grown the microblogging platform's ad business in a fairly aggressive fashion and is known as a classic "people person" who plays well with business partners and media outlets.

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