Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

Telenor offloads cross-device unit after 2016 purchase

Experian and Tapad logos
Experian has made several investments in the identity resolution space in recent years. Experian, Tapad

As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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