Digital Transformation

Ad-Tech Company AppNexus Just Launched a Machine Learning-Enabled Ad-Buying Tool

It's the latest firm to infuse AI

AppNexus is the latest ad-tech company to add machine learning to its software.Getty Images
By Marty Swant

November 6, 2017

AppNexus is adding machine learning to its ad-buying software, making the company the newest in a series of ad-tech firms to add artificial intelligence to its platform.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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