A number of the large ad networks have been reaching out to developers to let them know that they essentially have no idea what’s going on. Facebook has taken the latest actions without giving developers any form of early notification and many ad networks feel left in the dark. Those developers that have ad supported business models (the majority of Facebook developers) feel as though their businesses are in jeopardy. The rationale is that if they can’t trust what were previously reliable ad networks, who can they trust?
The developers all share a legitimate concern.