Ad Network Casale Media Readies SSP

Platform showcases real-time bid map


Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or set up private marketplaces.

Dubbed the Index Platform, the new product, which will effectively compete with PubMatic, Google's AdMeld and The Rubicon Project, will feature several unique bells and whistles, including a real-time visualization of an advertiser's bids on a map of North America with an adjoining stream displaying factors such as the price of each bid and what ad categories are involved.

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