Ad Industry Addresses Online Privacy in New Ethics Code

Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.


Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.

An ethics code is nothing new for the advertising and marketing industries, but never before has social media and online privacy been at the forefront as it is here, with the latest “Principles and Practices of Advertising.”

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