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Ridesharing apps like Lyft and Uber have spent plenty of time trying to show not just how effective they are at getting you around town, but how the drivers themselves are more than emotionless vessels of transportation.
While billboards and TV testimonials have told story after story, Lyft is now taking its gospel of ridesharing into the realm of animation. Today for its own "Lyft Driver Appreciation Day," the San Francisco-based company debuted "June," a seven-minute animated short that's meant to capture the spirit of ridesharing.