Ad Buyers on AOL-Microsoft-Yahoo Deal: What's in It for Us?

While analysts pan reported pact as too short-term

Apparently applying the “enemy of my enemy is my friend” philosophy, AOL, Yahoo, and Microsoft are reportedly working on a deal to sell each other’s online advertising inventory. But while the plan may help the three tech giants compete with common rival Google, ad buyers say they want to know how the new arrangement could help them.