Facebook Rolling Out Major Update to Ad Analytics With Audience Funnels and Conversion Data

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Some Facebook users are now seeing several changes to Facebook’s advertising analytics tool in what appears to be the start of the roll-out of a major update. The changes to the Ad Manager include the addition of data on ad reach and average frequency (number of times a user has seen the same ad); a funnel showing targets, reached, and social reach; and a line graph of clicks and social actions generated by an ad.

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