Facebook Rolling Out Major Update to Ad Analytics With Audience Funnels and Conversion Data

Some Facebook users are now seeing several changes to Facebook’s advertising analytics tool in what appears to be the start of the roll-out of a major update. The changes to the Ad Manager include the addition of data on ad reach and average frequency (number of times a user has seen the same ad); a funnel showing targets, reached, and social reach; and a line graph of clicks and social actions generated by an ad.

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