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Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they’ve been bullish or bearish on the world’s largest social network.
According to new research from eMarketer, Facebook will lose 2 million monthly U.S. users under 25 this year, and it sees Snapchat picking up more of those lost users than Instagram. The research firm said 2018 will be the first year less than half of U.S.