Automaker Acura is extending its “Less Talk, More Drive” television campaign to a game that can be played on mobile and desktop, and via Facebook’s Instant Games platform.
MullenLowe, Acura’s agency of record, devised and executed the campaign.
Beat That, which is free, lets players race on six unique tracks that were featured in the TV spot, driving the corresponding Acura vehicle. The company said each track represents an iconic era of gaming, ranging from the eight-bit style of the 1980s and 1990s to more modern photo-realistic looks, while each vehicle offers its own unique driving character and performance attributes.
The six game levels, vehicles and cars are:
- Level 1: 1991 Acura NSX, 8-bit Beach
- Level 2: 1998 Acura Integra Type R, Warehouse Complex
- Level 3: 2020 Acura RDX A-Spec, Snowy Summit
- Level 4: Acura ARX-05 Daytona Prototype race car, Grand Prix Circuit
- Level 5: 2020...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in