Activists Use Facebook To Help Pressure Nestlé On Deforestation Issue

An environmental activists campaign urging consumers to nudge chocolatier Nestlé away from using Indonesian palm oil in its products exploded last week on Nestlé’s and its Kit Kat product’s Facebook Pages. The outcry helped prompt the company to announce plans to eliminate the oil in its Kit Kat product by mid-May, and reiterate its commitment to use only oil certified as sustainable by 2015.