With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded expectations, with more than $500 million already tallied for orders by stores, to easily become one of the largest wholesale launches of a new game franchise in history.
Indeed, Activision's $500 million investment in marketing the game seems to already have payed off. A gameplay trailer was released in late August and has racked up almost 6.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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