Activision's $500 Million 'Destiny' Launch Shows Power of Online Video

One of the biggest new franchise releases in history

With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded expectations, with more than $500 million already tallied for orders by stores, to easily become one of the largest wholesale launches of a new game franchise in history.