Pitching itself as the “first global sport,” Activision Blizzard’s Major League Gaming is hoping to making esports more mainstream in a way that’s easier for global brands to grasp.
According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the “organic, bottom-up, untended kind of ecosystem” into something structured more like traditional sports in a way that helps brands and fans know where to pay attention. Vlastelica, a former Fox Sports executive, said plans include having local, national and global competitions, along with a season and how a team can make it to the playoffs.
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