Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports

MLG's NewFronts event focused on reach for global brands

Pitching itself as the “first global sport,” Activision Blizzard’s Major League Gaming is hoping to making esports more mainstream in a way that’s easier for global brands to grasp.

According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the “organic, bottom-up, untended kind of ecosystem” into something structured more like traditional sports in a way that helps brands and fans know where to pay attention. Vlastelica, a former Fox Sports executive, said plans include having local, national and global competitions, along with a season and how a team can make it to the playoffs.

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