Facebook Acquires Hyper-Local Mobile Advertising Startup Rel8tion

Facebook announced today that it has acquired Seattle-based stealth hyper-local mobile advertising startup Rel8tion. The team and technology could help Facebook start to shows ads to its 200 million mobile users.

So far, Facebook has only monetized mobile users through its location-based promotions system Facebook Deals, which shows users and their friends discounts at local businesses when they check-in through Places. With advertising on the web interface generating the bulk of Facebook’s revenues, it is reasonable to believe mobile advertising could become a similarly important stream.

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