Access and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out

After years of freely, or unknowingly, giving up their data, consumers are becoming wary

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades—and counting—of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years.

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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.

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