Access and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out

After years of freely, or unknowingly, giving up their data, consumers are becoming wary

Illustration of a coiled snake with people sitting on it while using devices
The next decade could see ground rules set for an industry that’s used to making the rules (or not) as it goes. Getty Images

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades—and counting—of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years.

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.
@lgranatstein Lisa Granatstein is the Chief Content Officer at Adweek.