ABC Backs Return of Supermarket Sweep With Twitter Game Supermoji Sweep

The social network built a custom reply engine to power the game

Winners will see a celebratory video message from Supermarket Sweep host Leslie Jones ABC/Twitter

Classic TV game show Supermarket Sweep returns to the airwaves Oct. 18 at 8 p.m. ET on ABC, and the network teamed up with Twitter to give fans a chance to browse the aisles virtually.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.