AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

It's testing ads for Budweiser, Bud Light, Michelob Ultra and Estrella

Budweiser parent company AB Inbev is running several campaigns using blockchain technology this summer. Budweiser, Getty Images

AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.