AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Brewing up a return that is proportional to the investment

Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}