A Viral Instagram Account Made an Actual Newspaper

The satirical 'Overheard Post' will be in L.A. only … for now

The company behind the 'overheard' Instagram accounts is printing 7,500 copies of the free paper. Shelby Bryant

Jesse Margolis, founder of the viral “overheard” Instagram accounts, knows what you’re probably thinking about the idea of turning those accounts into a satirical newspaper.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.