A Top Google Exec Admits Brand Safety Problems Were a 'Complete Miss on Our Part'

Unilever's CMO also wants 100% viewability

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A top Google executive admitted the company dropped the ball on protecting brands from offensive content.

This spring, Google and other companies such as Facebook and Twitter faced widespread criticism for not doing enough or acting quickly enough in ridding their platforms of violence or hateful content. Major advertisers and brands including Havas and Johnson & Johnson temporarily halted spending on YouTube and elsewhere in order to prevent their ads from appearing next to content created by terrorists and other hate groups.

According to Allan Thygesen, Google President of Americas, the ongoing problem of brand safety is something the company is still trying to solve.

“Few companies have a larger stake in the future of digital advertising.



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