A Top Google Exec Admits Brand Safety Problems Were a ‘Complete Miss on Our Part’

Unilever's CMO also wants 100% viewability

Google Americas President Allan Thygesen says he thinks the company can do more to solve brand safety. LinkedIn

A top Google executive admitted the company dropped the ball on protecting brands from offensive content.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.